BENTLEY CONTINENTAL GT LAUNCH
The existing Continental GT was perceived as technologically out of date by its target audience. Bentley wanted to launch its replacement to a global audience in an innovative manner, highlighting its cutting-edge technology from the very start.
A unique live online "reveal". Created using 3D projection mapping onto a real car in a secret warehouse. Customers around the world could trigger the reveal themselves and then control a series of live cameras via a dedicated website.
- The reveal was experienced by more than 100,000 qualified leads during the seven days it was live
- Users from 176 different countries took part, making it a truly global event