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HEINEKEN

RUGBY WORLD CUP

BUSINESS PROBLEM

How can we make Rugby appeal & communicate Heineken’s brand to an international audience, many of whom won’t be too familiar with the game?

IMPACT

  • #Itsyourcall was the 2nd most used #hashtag during Rugby World Cup after #RWC2015
  • There were over 2000 guests, who drank more than +50HL of Heineken at the event
  • More than 90% of the guests found the event exceptional

OUR SOLUTION

IT’S YOUR CALL: A televised moment that gave Heineken ownership of the coin toss. The Live Room: A hospitality environment where we subtly introduce the notion of chance and the idea of a spinning coin into the guest’s experience.

The decisions you make pre-match may just come into play later - It’s Your Call.