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HEINEKEN

UEFA CHAMPIONS LEAGUE FINAL 2017

BUSINESS PROBLEM

How can Heineken activate their Champions League hospitality program in Bristol?

IMPACT

  • 81% agreement that the event was "unique"
  • An overall rating of 8.8 out of 10 for the experience

 

 

 

OUR SOLUTION

Celebrate the city’s long history of innovation in flight. Connect it to Heineken’s innovation in brewing, distribution and marketing.

We transformed the newly built hangar at Bristol’s Filton Airport, home to the last Concorde to fly, into Jose Mourinho’s roof top penthouse, the setting for Heineken’s UEFA Champions League campaign. Guests arrived through the plane itself, before making their way down to the hangar floor, as the sun set on a giant LED screen incorporated into a city set wrapping the hangars perimeter. The climax of the evening was a celebration of this year’s tournament and Heineken’s global activation of it - culminating in a reveal of the UEFA Champions League Trophy.